Stabilo has announced a new partnership with Asda to stock its range of high-quality pens, pencils, and other writing instruments. The announcement marks a significant milestone for Stabilo as it expands its retail presence.
Shoppers will now be able to access Stabilo’s popular products — from vibrant highlighters to precision pens — ensuring they have the perfect tools for school, office, and creative projects. The range will now be stocked in up to 462 Asda stores nationwide, along with being available for purchase online.
“We are absolutely delighted to announce our partnership with Asda, one of the UK’s leading retailers”
Shahbaz Khan, Stabilo’s market director for UK/Ireland
Shahbaz Khan, Stabilo’s market director for UK/Ireland, said: “We are absolutely delighted to announce our partnership with Asda, one of the UK’s leading retailers. This collaboration not only enhances the availability of our high-quality products but also underscores our commitment to making our vibrant and creative tools accessible to a broader audience.”
The new partnership marks Stabilo’s move back into grocery stores and a glimpse of the future plans for the brand as it looks to expand its grocery partnership network. Current stockists include independent retailers, news, book and convenience stores.
