Squishmallows has got even stranger after announcing a collaboration with hit Netflix TV show Stranger Things.
The new collaboration, which will land in time for the airing of the final series in the summer of 2024, was announced by Jazwares on Squishmallows Day, March 7.
The move will, the new partners said, build on the pop culture appeal of each brand.
It will include beloved characters from the show available in the trademark ultra-soft Squishmallows stylings, ranging from 3.5 to 10 inches in size.
Executive vice president of brand and marketing at Jazwares Gerhard Runken said: “Launching the new Squishmallows x Stranger Things collection with Netflix is a major milestone for the brand, elevating it to new heights within the sci-fi and pop culture realm. We cannot wait for fans to get their hands on this epic collection.”
Squishmallows Day, celebrating the brand in all its glory, also saw the announcement of another new high profile collaboration, this one teaming Squishmallows up with sportswear giant Puma.
