Spring Fair has announced the launch of the Licensing Lab in partnership with Fabacus and Licensing International at the next show taking place from February 2-5 at NEC Birmingham.
The Licensing Lab offers an exclusive, purpose-built space designed by Llewelyn-Bowen Design dedicated to fostering the growth, collaboration, and celebration of the UK’s vibrant licensing industry, presenting a dynamic platform for licensors, licensees, and retailers alike.
With an impressive 61% of the Spring Fair’s 38,000 visitors expressing interest in licensed products, the Licensing Lab will serve as an industry hub, promoting knowledge sharing, business expansion, and networking. It also recognises the UK’s independent retail sector, a major commercial force valued at £66.3 billion and representing 30% of the overall market, as an essential audience for licensing professionals.
The Licensing Lab in partnership with Fabacus and supported by Licensing International, will offer a dedicated showcase for licensors and licensees to present the latest brands, trends, and innovations within the licensing industry.
Leading licensor across multiple product categories, Llewelyn-Bowen Design will design the lounge area with their bespoke wallpaper and furnishings. Visitors will discover a stylish and comfortable Networking Lounge for informal discussions, refreshment breaks, and collaborative meetings; and educational sessions to enhance knowledge sharing including workshops, panels, and seminars led by industry experts covering licensing trends, legal aspects, marketing strategies, and success stories. Interactive displays will feature engaging demonstrations, product samples, and live product demos.
Soraya Gadelrab, event director of Spring Fair, said: “We are very excited to be launching the Licensing Lab at the next show. It will serve as a dynamic and engaging platform that brings together key players from across the licensing industry. By celebrating achievements, facilitating connections, and promoting knowledge sharing, the Licensing Lab will not only enhance the Spring Fair experience but also drive growth and innovation within the licensing sector. We invite you to join us in making this event a resounding success, contributing to the continued evolution and prosperity of the licensing industry.”
Steve Manners, Licensing International’s head of global marketing & UK MD said: “It’s fitting that, for the 75th anniversary of Spring Fair, the show is honouring its history of innovation by embracing new initiatives. Licensing International are delighted to partner with Spring Fair to help educate on the benefits of brand licensing to manufacturers and retailers in order to support the industry’s continued growth. We are working together to programme fantastic seminars, panel discussions, and presentations to raise awareness of the incredible opportunities for our members and to provide attendees with the resources they need to evolve and elevate their strategies.”
