Things are looking good for Spin Master’s big IP launch Unicorn Academy after the series racked up huge figures and amassed views following its launch at the start of November.
The series made its debut on Netflix on November 2 with a 72-minute feature length outing as well as a further eight shorter episodes.
And things are looking good for the series, with more than 15 million hours being viewed in the first four days globally and the series hitting the streaming service’s global top 10.
“As storytellers, we put our audiences at the heart of everything we create and it’s the biggest reward for our team to see this overwhelmingly positive response to Unicorn Academy”
Jennifer Dodge, Spin Master’s President, Entertainment
It racked up a further 25 million or so hours viewed over the next two weeks, staying in the top 10,
Moreover, outside of Netflix, Spin Master activity saw in-game activations on Roblox and short-form videos on TikTok and YouTube helping the series amass 37 million views on the Unicorn Academy YouTube channel.
Toys and more – including a digital game and licensed consumer products programs are due across multiple categories in 2024 as part of Spin Master’s biggest ever IP launch. A plethora of licensing deals have been signed in the UK and US.
“As storytellers, we put our audiences at the heart of everything we create and it’s the biggest reward for our team to see this overwhelmingly positive response to Unicorn Academy,” said Jennifer Dodge, Spin Master’s President, Entertainment. “Beyond the series, we’re creating an entire fan ecosystem that will allow Unicorn Academy enthusiasts to more deeply connect with the characters they love and explore their unique stories and epic adventures.”
