Spin Master has unveiled a new fantasy adventure series Unicorn Academy, with a Netflix series set to follow a feature length launch adventure in the autumn and toys and more licensed product due in 2024.
The franchise, based on a bestselling series of books, follows the residents of a boarding school where pupils bond with unicorns to unlock their magical powers.
Spin Master has planned content with more than 250 minutes of programming lined up through to 2025, taking in shorts and music video, with both long- and short-form content on the way.
Spin Master has also promised “innovative toys, digital games and a rich marketplace of licensing opportunities” for the franchise and its target market of six to nine=year-olds.
“We are thrilled to invite kids to unlock the magic along with us at Unicorn Academy”
Spin Master president of entertainment Jennifer Dodge
Spin Master president of entertainment Jennifer Dodge said: “We are thrilled to invite kids to unlock the magic along with us at Unicorn Academy,” Engaging characters, exciting stories, and of course, majestic unicorns with magical powers will captivate audiences of all ages. The diverse heroes from the original book series along with the powerful bond between rider and unicorn inspired us to create a vibrant, animated adaptation. Set in an enchanting world of magic and mystery, stories are brought to life with world-class animation, a cinematic score, and irresistible songs for an immersive entertainment experience.”
The company’s global president and CEO Max Rangel added: “Our team has done an amazing job of bringing the magic of Unicorn Academy across all play patterns. We want to be where kids are; whether it’s in toy boxes, on their TV screens, or on digital devices, Unicorn Academy will be there to ignite, engage and inspire new fans. Kids are going to fall in love with the experience of connecting with the characters and entering the world of Unicorn Island. This is our biggest production to date because we truly believe this will resonate with a generation of kids on various play platforms.”
