Spin Master’s PAW Patrol franchise is still top dog for preschoolers and, as the latest film celebrates its box office achievement, the company has said the buzz surrounding the film helped its September sales soar n the run-up to the October theatrical release.
The film made more than £3.4 million in its opening weekend in the UK, on its way to some $127 million in global box office receipts in its first three weeks.
And with activity on stores ranging from Harrods in London onwards – where there is a special pop-up opened around the film’s October 13 release and for six weeks afterwards – Spin Master is noting its strong sales.
“It has been fantastic to see the fans’ excitement in the lead up to the release of the second film, PAW Patrol: The Mighty Movie, and we’re thrilled to learn that our toys are helping to bring the action of the big screen into homes up and down the country”
Becca Hanlon, Senior Brand Manager at Spin Master
These saw it maintaining its position as tyop preschiil property throughout September, up 3% year on year. Mighty Movie themed vehicles were number three in the ITPS category too.
Becca Hanlon, Senior Brand Manager at Spin Master Toys said: “It has been fantastic to see the fans’ excitement in the lead up to the release of the second film, PAW Patrol: The Mighty Movie, and we’re thrilled to learn that our toys are helping to bring the action of the big screen into homes up and down the country.”
“The PAW Patrol pups believe that there is no pup too small, so we hope that our toys bring that sense of adventure to little ones and encourage them to be their own hero.”
