Spin Master has a new licensing agreement with Danish textile company, Skybrands, for Toca Boca, the award-winning digital game. The collaboration will introduce a novel line of tween apparel, accessories, and home textiles.
Over the past decade, Toca Boca has been at the forefront of innovative gaming, emphasising play, self-expression and creativity with more than 60 million active monthly users. The agreement is another step forward in Skybrands’ recent success in handling major licenses across Europe.
“Toca Boca is a global success in the kids’ gaming space and we’re excited to give fans new ways to engage ‘phygitally’ with the brand”
Spin Master SVP, André Lake Mayer
Spin Master SVP, André Lake Mayer, said: “Toca Boca is a global success in the kids’ gaming space and we’re excited to give fans new ways to engage ‘phygitally’ with the brand. We’re confident that Skybrands A/S is the perfect partner to catalyse Toca Boca through influential retailers in fashion, accessories, and home.”
The new product range will be manufactured to high-quality sustainable softlines that exceed industry standards. It will include creatively designed apparel, accessories, and home products that encourage kids to express themselves and engage with their surroundings. The collection will be distributed through select influential retailers across Europe.
Thomas Larsen, CEO of Skybrands, said: “The collaboration with Spin Master and Toca Boca is a testament to our growing influence in the market. Having experienced massive growth through exciting, relevant licenses, joining forces with such esteemed partners solidifies our position and confirms our strength on the market.”
