The Spielwarenmesse World of Toys Pavilion has once again proved itself to be an important platform for international businesses at the Toy Fair New York. Between 1 and 4 March, 13 exhibitors from eight countries took advantage of the opportunity to present their products to the North American trade audience and make valuable business contacts.
The central location of the 167 m² shared stand, on level 3 of the Jacob K. Javits Convention Center was something that exhibitors found particularly valuable.
“We got great visibility from this location and look forward to returning next year”
Alain Briand of Madcow Entertainment said: “We got great visibility from this location and look forward to returning next year.” The professional organisation drew praise, too. Participants benefited from a full-service package that included stand construction, marketing services and individual support from the team at Spielwarenmesse.
Joachim Schäfer of Schäfer Toy Company said: “The stand system and on-site support were superb and made it very much easier to exhibit at the fair.”
Following a successful appearance in New York, attention now turns to the Tokyo Toy Show, which takes place from 28 to 31 August. Here the tried and trusted World of Toys concept will again offer support to companies seeking to position themselves in the Japanese market.
Interested businesses can register here until 25 April 2025.
