The PressPreview day at Spielwarenmesse is to be incorporated into the show itself after the announcement of new dates for the 2024 show.
Organisers have announced the day will be brought “right to the heart of proceedings at Spielwarenmesse” after unveiling next year’s show will take place from Tuesday January 30 to Saturday February 3. The PressPreview day, which gave exhibitors the chance to show off their product to international media had traditionally taken place on the Tuesday before the event officially opened.
“Exhibitors will now be able to use the first day of the fair for press initiatives directly at their own stands, and to make use of testimonials, that effectively attract media attention”
In a statement organisers noted: “Exhibitors will now be able to use the first day of the fair for press initiatives directly at their own stands, and to make use of testimonials, that effectively attract media attention. These activities will be registered in advance so that the press department can provide journalists with a clear schedule of events. The schedule will be published at the Main Press Conference on the Thursday before the Spielwarenmesse.”
The ToyAward, which was announced at the PressPreview earlier this year is also being integrated into the event. Organisers added: “This will allow not only media representatives and content creators but also trade fair visitors to experience the exciting awards ceremony live. An entertaining Trend Report will also be produced to help guide the media through the innovation jungle. More information on the new press events will follow later in the year.”
