Organisers of the big international toy fair in Nuremberg have revealed the trends that they think will dominate next year and will be focused on at the Spielwarenmesse in Germany early in 2023.
The Spielwarenmesse’s international Trend Committee has revealed the three trends – under the banner of Discover!, Brands for Fans and MetaToys.
“The digital world marches ever onward, holding out the prospect not only of advances in daily life but also of scope for new creativity in the toy industry.”
All three of the trends will be covered off in the redesigned Toy Trends experience area at the event taking place between February 1 and 5, where visitors can explore and try. The neighbouring Toy Business Forum will present on the topics.
Discover! is, as its name suggests, looking at the opening up of new worlds and themes. The Spielwarenmesse said: “ The products in this trend engender a curiosity for the unknown and encourage children to research new worlds intently so they can understand them.”
Brands for Fans look takes in everything from licensed product featuring characters from film and TV, as well as retro toys for older toy fans.
And lastly MetaToys looks at technological toys and new and innovative approaches to toys and play. The committee said: “The digital world marches ever onward, holding out the prospect not only of advances in daily life but also of scope for new creativity in the toy industry. These opportunities are being picked up by the sector with products that are played out in Web3 or make use of technologies such as augmented reality. The trend also includes products that offer an understanding of the emerging metaverse and associated concepts.”
More information on the trends and Spielwarenmesse can be found HERE.
