The Toy Business Forum at 2025’s Spielwarenmesse – running from 28 January to 1 February – will have a new look, exciting presentation formats plus networking opportunities in a relaxed atmosphere. For 20 years now, the Forum has been the first port of call for retail expertise at Spielwarenmesse.
In its usual location in Hall 3A, trade visitors can now expect not only the familiar and trusted presentations but also a redevelopment of the concept with fresh stimuli. The presentations will provide ideas and suggestions on the latest topics and trends in toys, retail and marketing.
Mornings are all part of the plan
Various events will fill the newly created morning programme. On the Tuesday PressDay, the ToyPitch kicks off the proceedings for media representatives. In brief slots, exhibitors will present their new products and will then be available for press interviews. On the Wednesday there’s another highlight with the presentation of the ToyAward. There will also be live podcasts and more with exciting guests. During the lunch break, a rich variety of stage events and food stalls will offer the opportunity for relaxed networking in and around the Forum.
The afternoon starts at 1.30 pm with the second part of the programme. International experts from the broadest range of disciplines will share their knowledge on subjects such as future developments in toys and retail. In addition, AI, digitalisation, sustainability, kidults and the ToyTrends will be the focal areas.
Finally and on the Thursday, the Toy Business Forum will have the Model Car Hall of Fame (MCHOF) awards ceremony. The US-based MCHOF is organised on behalf of the diecast community of hobbyDB, the fastest-growing database in the world for collectibles.
The full programme will be published in mid-november.
