As Christmas draws nearer. Smyths Toys Superstores has unveiled its Christmas TV ad for 2023, which forms part of the the retailer’s 360 marketing campaign.
Smyths has joined the likes of John Lewis, M&S and other major high street retailers in revealing its spot for the run-up to Christmas.
it features four friends who arrive at a superstore one evening and see the shop magically opening up and coming to life. The ad sees the quartet, as Smyths noted, “greeted by Furby’son the shelf, a WWE Monster Truck zooming by and around the corner a Teenage Mutant Ninja Turtle Pizza party is underway and interrupted by a Jurassic World Colossal Indoraptor who would like some pizza too.”
There’s more highlights from Q4 product too, as the announcement noted noted: “The ad also features some choppy waters with the LEGO arctic ship and minifigures, Ken &andBarbies having a pool party, Stitch up to mischief, a sea of Squishmallows and Rainbow high and L.O.L. Surprise toys with Queen Poppy performing the Smyths Toys song and Gabby dancing along enjoying the show. A snowball hits and we are back outside… Did that really just happen!
The ad, https://youtu.be/JuiPd-fJ4fw, which you can see here, forms part of a campaign that includes YouTube, Disney+ campaign, and social media campaigns on Facebook, Instagram and TikTok.
European marketing director at Smyths Toys Superstores Sinead Byrne said, “We’re so excited to unveil our new Christmas ad! Kids can watch and rewatch the ad, to spot all their favourite toys. We hope you really wanna go to Smyths Toys Superstores after watching.”
