Toikido’s Pinata Smashlings are heading to TV in their bid for global domination as part of a deal signed between the company and children’s animated and live action production and distribution powerhouse Nelvana.
The deal sees the game franchise, due to launch on Roblox in June ahead of following toy, plush, apparel, publishing, homewares and more launching in its wake, being developed for TV by the Corus Entertainment-owned Nelvana.
Pam Westman, President of Nelvana: “Toikido is an innovative new company that has quickly achieved success turning popular gaming properties into toys and apparel for a global audience. Their first in-house IP, Piñata Smashlings, has already garnered massive hype ahead of its launch this summer and we can’t wait for fans of the brand to see the new character-driven series that will expand the amusing Piñataverse world and showcase its characters like they’ve never seen them before.”
“Building on the momentum of our achievements bringing successful gaming properties into toys and apparel, we developed Piñata Smashlings in-house as a truly immersive IP, and are pleased to add an animated series to our plans. Nelvana is known for its top quality development, production and distribution of premium kids’ content, and we couldn’t be more pleased to partner with them on the development of a playful new series that will further engage fans as they experience the ever-growing Piñataverse.”
Toikido founder and CEO Darren Garnham
Toikido founder and CEO Darren Garnham added: “Building on the momentum of our achievements bringing successful gaming properties into toys and apparel, we developed Piñata Smashlings in-house as a truly immersive IP, and are pleased to add an animated series to our plans. Nelvana is known for its top quality development, production and distribution of premium kids’ content, and we couldn’t be more pleased to partner with them on the development of a playful new series that will further engage fans as they experience the ever-growing Piñataverse.”
