Leading Belgian puzzles and games company SMART TOYS AND GAMES are delighted to announce the acquisition of All Jigsaw Puzzles and welcome the team to the growing SMART family.
All Jigsaw Puzzles is a puzzle manufacturer based in Devon, England with a mission to share the endless possibilities of puzzling. With a large customer base for white label puzzles and a successful ecommerce division, the business has its own range of over 300 puzzles working with national brands such as A-Z Maps, The National Gallery, and quirky artists such as Tim Bulmer and Mike Jupp.
Managing Director of All Jigsaw Puzzles said “I am delighted to able to announce that we have joined the Smart family. We share the same goals and we both believe in investing in great people to make premium products. I am looking forward to working with the team at SMART to build on our fantastic history.” The talented team at All Jigsaw Puzzles will continue to operate as an independent business whilst enjoying the synergies and sales opportunities that come with the international presence of the SMART brand.
“Many of the great puzzles produced by All Jigsaw Puzzles will add to our ever-growing base of products that puzzle fans enjoy around the World”
SMART’s global CEO, Rolf Vandoren
The acquisition by SMART, known for award-winning brands including SmartGames, IQ, Happy Cube, The Genius Square, GeoSmart and SmartMax furthers the growth and presence of the Company in the UK after the 2022 acquisition of The Happy Puzzle Company.
SMART’s global CEO, Rolf Vandoren said; “Many of the great puzzles produced by All Jigsaw Puzzles will add to our ever-growing base of products that puzzle fans enjoy around the World. We also now have the added benefit of a European based manufacturing facility to bring local production opportunities to our customers as part of our product portfolio”.
All of the SMART companies offer an impressive range of multi-award-winning puzzles and games, with SMART’s focus on cognitive skill-building products having seen huge global success in the toy market. The UK companies continue to have their founders at the helm which is a strength in terms of the quality of the products they produce all under UK based inspirational leadership teams.
SMART has earned a reputation as a world-leader in single-player puzzle games, such as the IQ Games range, Penguins on Ice, Squirrels Go Nuts and Quadrillion. They have grown in 2023 with Happy Puzzle’s head-to-head challenges, such as The Genius Square together with other product acquisitions and partnerships the portfolio has grown to include MiMiQ, Yatzy, Smartivity, Foooty and Rockees.
For more information: please email info@smart.be or visit SMART TOYS AND GAMES at London Toy Fair (Stand F42) or Nuremberg Toy Fair (Hall 3A, Booth H05).
