Counting Sheep is set to cause a bleat when it flocks to the shelves in March. On the cards to become one of its bestsellers, the game was selected as one of Toy Fair’s prestigious Hero Toy winners for 2025 in January and it’s easy to see why – the compact puzzle game is well-rounded, sheepishly fun and sure to baa-ffle minds!
To play, players 7+ must herd the sheep to the correct positions. As puzzlers progress through the 60 challenges, which become increasingly difficult, it’s fair to say no one will fall asleep count the flock.
“We are so excited to announce the arrival of Counting Sheep. Having already won the Hero Toy Award at London Toy Fair, we are confident both children and adults will love playing this game”
Easy to carry and play on the go, it includes a compact game board with lid, 7 transparent puzzle pieces with 12 sheep and 1 ram, 1 puzzle piece with a sheep shed, challenge booklet and solutions, as well as the game rules to get started right away.
Karen Clarke, UK brand director at Smart Toys and Games, said: “We are so excited to announce the arrival of Counting Sheep. Having already won the Hero Toy Award at London Toy Fair, we are confident both children and adults will love playing this game. Our compact puzzle games are such a wonderful part of our portfolio here at Smart and I am always thrilled to see the new themes every year – the possibilities are endless. Counting Sheep is a really fun game and makes a wonderful gift for everyone who loves to puzzle!”
The winners of the Hero Toy Awards 2025 were selected from over 300 entries, making this accolade a real coup for SmartGames, especially as this is the second year in a row the brand has picked up one of these coveted awards.
Send sales enquiries to uk@smart.be or call 01903 885669
