Today, Monday 7 October, Small Fries Games, the women-led games company, launches its exclusive pop-up shop at John Lewis on Oxford Street. The opportunity is part of the retailer’s Ind!e pop-up shop initiative for small and medium-sized enterprises (SMEs), designed to spotlight exciting and emerging brands.
Earlier this year, in celebration of International Women’s Day, John Lewis & Partners introduced the John Lewis & Sisters campaign. This initiative was created to recognise and elevate the voices of emerging women-led businesses, celebrating women’s leadership across generations. As part of this, five exceptional women-led companies were invited to pitch their products to John Ind!e team and senior members of its commercial department, with three winners selected to showcase their brands during the prestigious Christmas period. Small Fries Games was among the chosen winners.
Small Fries Games has quickly gained recognition for creating engaging, inclusive, and thoughtful games for families and friends of all ages. Their pop-up shop will offer visitors a chance to experience and purchase their unique range of games, just in time for the holiday season.
“We’re thrilled to be offered the chance to take part in Ind!e’s pop-up Shops at John Lewis and in an amazing location: Oxford Street”
Natalie Marco, founder of Small Fries Games, said: “We’re thrilled to be offered the chance to take part in Ind!e’s pop-up Shops at John Lewis and in an amazing location: Oxford Street. This is an incredible opportunity not only to showcase our products but also to be a part of the rich legacy of women-led innovation that John Lewis & Partners supports.”
A Platform for Independent Brands
The Ind!e pop-up shop initiative is designed to champion emerging businesses and provide them with a platform to reach new audiences through the John Lewis retail space.
Rosie Hanley, brand director at John Lewis, said: “At John Lewis we have a rich history of supporting strong emerging women-led brands such as Small Fries Games. It is central to our commitment to both diversity and innovation. We’re proud to host Small Fries Games at our Oxford Street shop and offer customers a fresh, exciting range of games that embody quality and creativity.”
The Ind!e pop-up shop reflects John Lewis & Partners’ commitment to supporting SMEs and providing a platform for emerging brands. For Small Fries Games, this pop-up is a chance to connect with a larger audience and test their products in a retail environment within one of London’s most iconic retail destinations.
Shoppers can visit the Small Fries Games pop-up at John Lewis & Partners, Oxford Street, from 7th – 13th October.
