This half-term holiday, the national children’s museum – Eureka! – in Halifax, is hosting Character Options’ Simbrix and offering visitors a frightfully good time with a week-long Simbrix Workshop experience, themed around Halloween and Bonfire Night.
The event opens on Tuesday 29 October and will run through until Saturday 2 November, taking over the Imagination Space at the popular museum for primary school children. Kids will receive the chance to make their own Simbrix bonfire and Halloween creations and picture cards to take home, using specially created templates. Everyone who takes part will also be given certificates and samples to enjoy at home.
“Eureka is one of the foremost children’s indoor entertainment spaces in the North of England with healthy, year-round footfall, especially during half-term breaks and holidays”
Character’s Simbrix is a unique building system which allows users to connect, create and play one brix at a time. The toys are entirely mess free and do not require any ironing, gluing or water. Simply interlock Simbrix to construct amazing 2D and 3D designs.
Brand manager, Kathryn Ludlam, said: “Eureka is one of the foremost children’s indoor entertainment spaces in the North of England with healthy, year-round footfall, especially during half-term breaks and holidays. We are delighted to be able to add to the themed Halloween attractions that are on offer to families, over this half-term period. Children will be able to let their creativity go wild during the daily workshops and, with parents on hand, families will be able to experience the mess-free construction play, with no heat or water required – not to mention the versatility of the entire collection of Simbrix products.”
Eureka’s Simbrix event is just one element of a wide range of activity for the brand this autumn. It also includes a strong Meta campaign targeting parents and gift givers. Kids press and sampling is all part of the mix, together with a creative ambassador campaign feeding into the Simbrix social channels and YouTube preroll advertising.
For more information about Simbrix call 0161 633 9800 or email sales@charactergroup.plc.uk.
National Children’s Museum –
