Simba Smoby Toys UK is ramping up its spring summer marketing ahead of the seasonal outdoor toy months.
Having secured the support of a host of high-profile personalities on its range of Playhouses, the Smoby brand is once again proving itself as the must have outdoor range.
Kicking off the marketing is a new ambassadorship with Presenter, Ashley Louise James, who will be publicising her affiliation with the brand at the end of March; promoting key lines from within the Smoby and AquaPlay ranges over the coming months.
The brand is also in high demand with other household names such as Alfie Deyes and Zoe Sugg. Alfie and Zoe were gifted the Smoby Garden Playhouse and their daughter Ottilie loved it so much they went on to create content including Instagram posts and a YouTube video building the playhouse which has received over 222K views to date. Since then, further gifting and paid for partnerships are underway with more content going live over the coming weeks.
Ben Hogg, Head of Marketing, Simba Smoby Toys UK commented, “Ashley and her son Alf are already fans of Smoby after purchasing the Garden Playhouse last year and working with us on an AquaPlay project. This was therefore a natural partnership for us when picking our Ambassador and we can’t wait to see her content. Add to this the organic support from Alfie and Zoe and we are well underway to solidifying Smoby as a lifestyle choice for every UK garden this summer.”
The Smoby influencer marketing is just one part of the UK plans with experiential events – including a huge play area sponsorship at the Gloworm Family Festival – a comprehensive media plan, an always on social media strategy and further partnerships to come.
For more information, please email sales@simbasmoby.com
