As Simba Smoby Toys UK prepares for its ‘best yet’ Toy Fair preview (on stand B50), the team is politely asking all buyers, retailers, and industry friends to book-in their appointments. Â
With appointment-only previews a common policy at this year’s London Toy Fair, the team is keen to hear from all companies planning to visit the stand. The diary is filling up fast, but there are still time slots available.
Visitors will be given a tour of all the new lines, including the B-Kind doll collection, which is designed to be eco-conscious, helping to promote positive messages of kindness, compassion, and creativity. There is also a host of new themes to discover in the Steffi Love doll collection, and new diecast and RC vehicles to collect in the Jada Toys range.
“We cannot wait to be back at London Toy Fair. An opportunity to present our new lines to retailers and industry friends”
Martin Whitaker, managing director of Simba Smoby Toys UK
Plus, visitors will hear about the firm’s plans for growing the Smoby business; with playhouses and slides up 56% last year, this year’s offering is a must-see! And there’s plenty more to view on the stand too, including the ever-expanding Disney plush range, among other brand launches waiting to be unveiled.
Martin Whitaker, managing director of Simba Smoby Toys UK, said: “We cannot wait to be back at London Toy Fair. An opportunity to present our new lines to retailers and industry friends, London Toy Fair is an unmissable event that we look forward to every year.
“That being said, we want to be able to conduct previews in a way that will keep both our staff and visitors safe, and we feel the best way to do this is by encouraging customers to make appointments to help us better manage numbers on the stand.â€
To book an appointment with Simba Smoby Toys UK, contact your sales representative or the team by emailing sales@simbasmoby.com or calling 01620 674 778.
