Sesame Workshop, the non-profit educational organisation behind the Sesame Street, has named Just Play as its multi-territory master toy licensee for Europe, North America, Latin America, the Middle East, and Africa.
Under this multi-year partnership, Just Play will manufacture and market an array of products featuring Sesame Street characters including Elmo, Cookie Monster, and Abby Cadabby.
Sesame Workshop, the non-profit educational organisation behind the Sesame Street, has named Just Play as its multi-territory master toy licensee for Europe, North America, Latin America, the Middle East, and Africa.
Under this multi-year partnership, Just Play will manufacture and market an array of products featuring Sesame Street characters including Elmo, Cookie Monster, and Abby Cadabby.
