Sesame Street favourite Elmo turned up at Hamleys’ flagship Regent Street store to help mark Random Acts of Kindness Day on February 17. 

The evergreen character came long courtesy of Just Play – a giant version of the company’s new Potty Time Elmo is currently starring in the window of the store – and handed out free Elmo goodies, including cookies, mini plush toys and balloons to kids. 

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