Educational toys from Leapfrog have got near-perfect marks from teachers with almost all surveyed as part of research saying they would recommend the brand to parents.
Leapfrog worked with experts at iChild to carry out research in the form of product testing with a sample size of 200 classroom teachers in 100 schools across the UK.
The plan was to engage teachers and gain insights to help them further develop toys to support children’s education. As the brand noted, “education is at the core of Leapfrog’s values”.
Research was aimed at finding out whether teachers would recommend products to parents as well as their thoughts on how well reflected the national curriculum. The study was also hoping to find teachers’ thoughts on whether Leapfrog products supporting children with special educational needs and disabilities, as well as reluctant and lower ability learners.
“The insights gained within the study highlights 96% of teachers would recommend LeapFrog to parents to use at home and 98% of respondents thought the products support and reflect the National Curriculum“
iChild worked with 100 primary schools with pupils aged between two and seven years old, product from the while range.
As the announcement noted: “The insights gained within the study highlights 96% of teachers would recommend LeapFrog to parents to use at home and 98% of respondents thought the products support and reflect the National Curriculum.
“Results showed 98% would recommend the Magic Adventures Globe. Teachers and their students found the product was a ‘fun and interactive way of learning about the world’ and particularly ‘easier for EAL and SEN children to understand’, whilst the LeapStart particularly ‘helped to support phonics and fine motor skills’.”
Leapfrog added that the learnings will help the company formulate its key marketing messaging for the brand in the upcoming Autumn/Winter marketing campaigns for 2023.
