The toy division of AIS, Playroom, has appointed a new junior category manager.
Sharan Sandhu joined ahead of Toy Fair and made her debut at the show, where she was welcomed by head of toys and children’s gifts at Playroom, Rosie Marshall.
AIS said Sharan Sandhu will be “working closely with members and suppliers to drive profitability”. Playroom runs a toy import programme for AIS members and hosts the INDX Toy & Gift Show at the AIS’s HQ at Cranmore Park, Shirley, Solihull.
Rosie Marshall said: “Faz Akhtar and I are thrilled to welcome Sharan to our team. She joins AIS with an experience in supplier relationships and commercial understanding. With a background in fashion, she brings a fresh outlook and mindset.”
Sharan Sandhu added: “I did have the pleasure of meeting many suppliers and some Members at Toy Fair. Many welcomed me there to the baptism of fire but my first week and Toy Fair was a successand I am excited to be working in a new and exciting industry.”
Further details can be obtained by visiting www.aistores.co.uk or contact Faz.Akhtar@play-room.uk.com
