Cartamundi is launching an Easter sampling campaign aimed at spreading the word about its hit card game Color Addict.
The campaign, targeting Instagram creators as well as families through Board Game Cafes, kicks off on March 21, which is International Colour Day.
It will see packs of games including Color Addict sent out to Board Game Cafes in key towns and cities in England and Wales, enabling them to play on Easter holiday visits.
“Color Addict is the perfect travel companion for families taking staycations or journeying abroad this Easter as it’s easy to play, competitively priced and portable so can be packed and played anywhere”
Cartamundi’s Marketing director for northern Europe Andrew Brown
Cartamundi’s sampling campaign will run alongside a media campaign which will be targeting press features looking at alternatives to chocolate for the kids and is part of the company’s planned efforts to drive awareness of new and existing games throughout the year.
Cartamundi’s marketing director for northern Europe Andrew Brown said: “Color Addict is the perfect travel companion for families taking staycations or journeying abroad this Easter as it’s easy to play, competitively priced and portable so can be packed and played anywhere.
“Our aim is to get the game into the hands of as many people as possible over the next month or so in order to spread the word as to how fun and easy Color Addict is to play. Linking back to retail across all activity, a bank of high-profile influencers are also being sent the game and will be visiting their local cafes to join in the fun and generate video content to be used across our owned social platforms. Tying into International Colour Day gives us a natural campaign hook on which to launch the initiative.”
