Sambro International has been honoured with a King’s Award for Enterprise for International Trade. 

Announced on Monday 6 May, Sambro has been recognised for its excellence in International Trade. The global toy supplier is one of the organisations nationally to be recognised with a prestigious King’s Award for Enterprise. 

The company holds long-standing licensor relationships with some of the world’s biggest and most iconic licenses, including Disney, Marvel, Hasbro, Paramount, Universal and more.

“To be honoured with a King’s Award for Enterprise is a milestone achievement for Sambro and the highest honour that we could receive for a UK business”

Sambro CEO, Paul Blackaby

Sambro CEO, Paul Blackaby, said: “To be honoured with a King’s Award for Enterprise is a milestone achievement for Sambro and the highest honour that we could receive for a UK business. It is recognition of how we have continued to professionalise Sambro and all that we stand for.”

Azaria PR

Established in 1996 as a supplier of toys, stationery and back-to-school products to UK and EU retailers, Sambro’s licensed products have become a significant part of the business as it has evolved.

The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen Elizabeth II’s by recognising outstanding UK businesses. 

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