Sambro extends back-to-school offering with new categories and licences 

Sambro International has boosted its back-to-school collections for 2024 with a wide range of stationery products and back to school backpacks across popular TV and film licences, helping kids bring learning to life with a little help from some of their favourite characters. 

With an already impressive offering in the arts & crafts, stationery, collectibles and novelty spaces, Sambro has expanded its portfolio with a whole host of back-to-school licensed items, fast becoming a ‘go-to’ supplier for term-time essentials. 

2024 has seen Sambro taking its first step into the bags category with its brand-new, vibrant and fun backpacks available across a handful of licences including PAW Patrol, Teenage Mutant Ninja Turtles, with other popular girls’ licences to be announced later this year.

On the stationery front, Sambro’s own IP novelty collectibles Puzzle Palzremain a best-seller for back-to-school retailers. The range of 3D jigsaw puzzle erasers is available in over 16 popular franchises such as SpongeBob, TMNT and more. There are also new Universal licences like Gabby’s Dollhouse, which has already sold over 500,000 units since launching this year.

Azaria PR

Also new for 2024 are the Surprise Activity Craft Sets, available in six licences and offering hours of creative fun and perfect for back-to-school essentials. Each set contains a journal, unlocked with a hidden key revealing secret stationery and craft items such as: pens, stamps, crayons, stickers, paints and scratch art tools, to help get creativity flowing. 

Playground crazes are predicted to be big for back-to-school and Sambro has added to its line of novelty ranges, with products including slap bands, featuring a character maze, light up yoyos plus magic springs, puzzle cubes, and much more all available across a range of licences.

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