Spielwarenmesse: Hall 12 Stand F-20, G-17
Global toy supplier Sambro International will return to Nuremberg to showcase its extensive range of licensed and own-brand toys, with new ranges and licenses to be unveiled.
The award-winning innovator, which holds strong partnerships with key global licensors including Disney, Marvel, Hasbro and Paramount, will also share news and updates on some of its most recent licensed contracts, including Universal, Acamar Films and Toikido.
New for 2024, Sambro will launch a range of products from popular children’s TV show and franchise Bing as part of its three-year contract with Acamar Films. The range, being rolled out across UK and EU retailers, includes toys that encourage self-expression, exploration, and sensory, creative and imaginative play. Messy play sand sets, My First art sets, along with make, mould and paint figures, will form part of the arts and crafts range, while outdoor play items include waterfall sets, bubbles and inflatables.
Sambro further strengthens its licensed offering with a range of collectible toys featuring Gabby’s Dollhouse, Trolls and Minions in partnership with Universal. Further newness comes from the extensive range of arts & crafts, stationery, bags, and novelty toys themed around gaming studio Toikido’s Smashlings, which will be widely available across EMEA territories.
2024 will be a year of anniversaries and celebrations for some of the world’s biggest brands, including Barbie, who turns 65, SpongeBob with a 25th anniversary; Teenage Mutant Ninja Hero Turtles and Transformers, who both celebrate a 40th anniversary milestone; and last but by no means least, Peppa Pig with her big 20th celebration bash!
Hero products from these anniversary ranges include Peppa Pig arts & crafts ranges and glitter plush, SpongeBob Puzzle Palz, Teenage Mutant Ninja Turtles novelty ‘Ooze’ playset and novelty lines, plus Transformers plush and Puzzle Palz. Â
