As part of its ongoing Europe-wide growth strategy, Sambro International has appointed Marian van der Oord to the newly created role of European account director.
The role will support the ongoing expansion of the company’s European sales team, with the aim of building Sambro’s presence in key European territories as well as furthering relationships with retailers and licensors, both new and existing.
Reporting to European md Michiel Das, Marian van der Oord will be focusing on four key outlets, Action, A.S Watson, Lidl and Aldi.
She boasts some 20 years’ experience in the industry, working with the likes of Mattel, Disney and Kid Kraft.
Van der Oord said: “With Sambro really looking to focus and push EU operations to new heights this year, it’s a very exciting time to join the team, with so many amazing products set to launch for 2024.
“I have already hit the ground running with Nuremburg International Toy Fair being a great opportunity to showcase our extensive ranges. The coming months will provide the pivotal moments to establish best working practices and create strong relationships with my customers. I am super excited to be joining the team and the business as it continues to evolve and professionalise.”
“Sambro already has such a strong base of key supplier and retailer relationships and as part of my role, I will work alongside Michiel and Sambro’s extensive team to drive growth through existing licensor relations, as well as identifying new opportunities across the market.”
Europe MD Michiel Das added: “It is my great pleasure to welcome Marian to our European team as one of our key new hires for the start of this year.
“Marian offers a hugely in-depth knowledge of the European toy market, including good knowledge of our strategic accounts and has a highly strategic skillset which will be an asset to the Sambro team as we look to continue our extensive growth throughout this year and beyond.”
