Sambro International has announced a new contract partnership with Paramount Consumer Products, to deliver a range of plush and novelty collectable toys for Nickelodeon’s SpongeBob SquarePants.
The range will ready for launch in time for the 25th anniversary of the popular franchise, and Sambro will launch an initial portfolio of seven product lines across key UK and EU retailers including B&M, AS Watson, Very and Forbidden Planet, amongst others.
The toys will include a selection of 30cm plush characters from the animated series, including SpongeBob himself, Squidward, Patrick and Gary, with further SpongeBob glitter plush completing the collection.
“SpongeBob SquarePants is loved by so many, and we’re thrilled to be launching a brand-new range of products just in time for its 25th anniversary”
Clare Rix, brand and licensing director at Sambro
Clare Rix, brand and licensing director at Sambro, said: “SpongeBob SquarePants is loved by so many, and we’re thrilled to be launching a brand-new range of products just in time for its 25th anniversary for children and adult superfans alike. We’re confident that the products will be a success and not only further expand but complement our plush and own-brand novelty categories.”
As part of Sambro’s sustainability commitments, all filling in its plush products is from 100 per cent recycled polyester stuffing allowing it to gain full accreditation with global recycling standards. The packaging labels will also be FSC certified, further meeting Sambro’s ESG goals.
www.sambro.com
