Rubies, is excited to announce the launch of its Skibidi Toilet range, inspired by the wildly popular YouTube series created by Boom. Developed in collaboration with Invisible Narratives, a pioneering Tra-Digital studio merging traditional entertainment with the creator economy, this new collection brings to life beloved characters from the animated series, now available for kids aged 7-12 and beyond.
The Skibidi Toilet costume is the standout feature of the range. Complete with an Inflatable Toilet featuring a battery-operated fan and matching snood, this costume captures the playful, offbeat nature of the series.
Celebrated for its sharp wit, irreverent humour, and captivating storytelling, the Skibidi Toilet multi-verse has amassed over 65 billion views on YouTube in its first year, earning it the platform’s Trend of the Year in 2023
The collection also includes the Speakerman costume fit with a detailed jumpsuit, half mask, and gloves, allowing fans to transform into one of the iconic humanoid allies.
Fran Hales, head of portfolio and marketing at Rubies, said: “We are thrilled to bring the Skibidi series to life with the launch of the Skibidi Toilet Range. These costumes provide children with the opportunity to immerse themselves in the vibrant, nonsensical universe of Skibidi.”
The launch follows the extraordinary success of creator Boom’s YouTube series, which has achieved meteoric growth since its debut. With over 44.5 million subscribers and over 18 billion views from just its main channel, the series has also cultivated an active community of more than 639,000 members on Discord.
Celebrated for its sharp wit, irreverent humour, and captivating storytelling, the Skibidi Toilet multi-verse has amassed over 65 billion views on YouTube in its first year, earning it the platform’s Trend of the Year in 2023. Beyond YouTube, the series has become a cultural phenomenon, with #skibiditoilet videos garnering more 23 billion views on TikTok.
