Rubies is adding to its pre-school range by partnering with Acamar Films and bringing an everyday dress-up collection for its multi-award-winning Bing! Animation.
The new Bing range will be available to pre-order toward the end of this year, perfect for retailers looking to stock up on the latest toddler costumes that provide little ones with endless fun all year round. These costumes will be designed for everyday role play, which is essential for the development of the little ones’ imagination.
Bing offers a shared experience between grown-ups and preschoolers, providing the tools to support their social and emotional development. Bing has charmed them for years with established pre-school content across Europe, The Middle East and Africa.
“It’s incredible to think that Bing, a character originating from a series of preschool books, has now become one of the most well-known characters globally”
Fran Hales, head of portfolio and marketing at Rubies
Fran Hales, head of portfolio and marketing at Rubies said: “It’s incredible to think that Bing, a character originating from a series of preschool books, has now become one of the most well-known characters globally.”
Fran continued: “On top of all of this, we’re overjoyed to be introducing the dress-up in Bing’s 10th anniversary year, recognising the impact he’s had on little ones for a whole decade now.”
The new partnership demonstrates Rubies’ dedication to child development through imaginative play, while also ensuring its massive portfolio of licenses is up-to-date with everyone’s favourite characters.
Acamar Films is an independent creative studio based in Camden. Apart from producing Bing, it specialises in animations for young children, many of which have been seen on CBeebies.
