With a full length feature film on the way, Rubies has announced it has inked a deal to acquire the licence for Monster High for EMEA for 2023.
The deal will see a range of officially licensed costumes on sale in time for Halloween next year and further cement the ever-growing brand’s reputation.
Monster High has franchise sales totalling more than $2.6 billion since launch, with more than 150 million dolls sold. It also boasts more than 11 billion YouTube views. The feature film will land next month on Nickelodeon.
Mike O’Connell, MD for Rubies said: “With the production of our Barbie and Fireman Sam ranges and the recent development of our He-Man costumes, our partnership with Mattel is reaching new heights. We’re delighted to be adding yet another well-loved and popular brand to our mammoth portfolio of licenses and can’t wait to see what fans think of our upcoming Monster High costumes. On top of this, we’re excited to be adding a brand which lines up with our values that we promote through our products; primarily, being true to oneself and self-expression.”
Ruth Henriquez, head of consumer products Mattel EMEA added: “As we join BLE this week it’s great to see the extension of our partnership with Rubies with the addition of Monster High. As a brand rooted in fashion and self-expression, we are thrilled to bring this new line of costumes to our fans old and new, as we begin an exciting future for this much-loved franchise.”
