Must See at Toy Fair – Rubies: Stand N25

Rubies brings costumes for superheroes from Superman to Captain America, preschool favourite Bluey and Bingo, and a wicked Glinda costume for Wizard of Oz fans

Rubies will be showcasing its ever-expanding ranges from a licensed portfolio that has significantly grown in the past year. The team will be bringing customers an array of new dress-up ranges, popular evergreen products, POS solutions and exclusive deals. 

Step into a realm where expertise meets passion, as the Rubies team of experts are on hand to offer advice and discuss anything from consumer trends to seasonal events.

In 2025 Rubies is introducing Bluey costumes, new and available to order for World Book Day 2025! Bluey is a consistently top performing preschool property and features as one of the £1 World Book Day book selections. Bluey and her sister Bingo will come to life in adorable Comfywear jumpsuits with detachable headpieces, styles which have a proven sales history within the APAC regions. 

“You’ll also be able to find hotly anticipated new products such as the Glinda costume! Perfect for fans of the Wizard of Oz, and one of the most sought-after characters for World Book Day 2025”

You’ll also be able to find hotly anticipated new products such as the Glinda costume! Perfect for fans of the Wizard of Oz, and one of the most sought-after characters for World Book Day 2025, this wicked costume features a pink gown adorned with holographic detail, sequins and butterflies and is accompanied by a silver headpiece.

But wait, there’s more! Prepare to be awestruck by a sneak peek into the future of 2025/26. Brace yourself for the epic arrival of Superman from Superman (2025) – a hugely anticipated DCU film destined to set hearts racing. Superman is not alone as a hero for 2025 as Rubies also introduces both of Marvel Studio’s blockbuster movies with the Fantastic 4 and Captain America: Brave New World costume ranges. The stage is set for true heroic greatness this year!

For retail partners from national chains down to independent shops, Rubies will be presenting new POS solutions; for the first time you’ll be able to preview the plans and designs to take retailers’ in-store offerings to new heights. From FSDUs and new packaging to toyetic innovations and a design refresh, which is planned to enhance your product offering and elevate consumers’ shopping experience.

You’ll have the opportunity to learn more about our focus on fostering play value throughout the year with Rubies’ extensive range of 365 roleplay products, upcoming retail solutions, and new product lines. As a leading costume and accessory company, Rubies is dedicated to providing endless possibilities for imaginative roleplay.

Yearning to join Rubies on this extraordinary journey? Reach out to the dedicated customer services to secure your appointment today.

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