London Toy Fair: STAND N13
2024 brings a raft of new launches for Ravensburger, including the celebration of 50 years of the Blue Triangle.
2023 was an outstanding launch year for Disney Lorcana. The enthusiasm received from retailers and consumers alike has exceeded expectations on every level. Disney Lorcana players take on the role of Illumineers and wield magic ink to summon a team of Disney characters known as glimmers, who appear in both familiar and fantastical ways. The game was designed to be easy to learn for TCG newcomers while still offering strategic depth for experienced players. Featuring hundreds of original pieces of Disney art, the game is already a winner with beginners, expert TCG players, and Disney fans.
As a result of its overwhelming popularity, the first two chapters have been reprinted and future print forecasts starting with Chapter Three from February have been increased. Into The Inklands is the title given to the third instalment and brings further excitement for all fans: from location cards featuring Disney story settings, to new in-game mini stories and 200-plus more cards, it gets Disney Lorcana off to a great start in 2024.
The year will also see a widened approach targeting families, children and Disney fans, reaching beyond the initial TCG audience-base. A return to UK Games Expo, Comic Cons and additional consumer events are also on the cards, as is the introduction of tournaments and local events in partnership with retailers.
Among the nine new Ravensburger games launching this spring is Mycelia, a beautifully illustrated game introducing players from nine years old to deckbuilding. In this enchanting adventure game players will collect leaves and befriend mushrooms to help them clear their board of dewdrops. New introductions complement the portfolio of core game brands that continue to inspire and engage games fans, including Labyrinth, Scotland Yard and memory. More newness comes from logic game brand ThinkFun, with the Flip n’ Go series of handy, take-along games delivering classic challenge-based play in flip-open cases. And things get distinctly wild with Goats’ Day Out. Goats are on the loose and rampaging around the town. Which player is the best at applying their problem-solving skills to help their goat eat everything in sight?
The 50th anniversary of the blue triangle logo has provided the perfect backdrop to re-present and celebrate some classic bestsellers from the Ravensburger puzzle portfolio. 3D puzzle fans will welcome the anniversary-edition Glow-in-the-Dark Eiffel Tower with 216 pieces, and for those who love to enjoy a classic puzzle as part of their festivities, the anniversary will be marked with a very special Christmas puzzle launch. With the UK puzzle team continuing to foster collaborations with UK illustrators, there will be a wealth of vibrant and captivating puzzles on display at the show while in children’s puzzles, new licences include Batwheels, Despicable Me 4, Disney’s Stitch and Spidey & His Amazing Friends.
The GraviTrax interactive marble run construction system extends its reach this autumn with GraviTrax Junior. Ideal for children aged three and up, this range has been developed to provide an age-appropriate entry to the GraviTrax universe, introducing fun theming for dynamic building and imaginative play opportunities. Also new for GraviTrax this spring are two GraviTrax GO sets, offering a perfect ‘try-me’ entry point to the system or take-along fun for existing fans. These compact sets each contain more than 35 components, including an action element enabling children to create mini marble run tracks and experience the flexibility of the system.
Toy Fair will provide a first look at new infant/preschool brand launch, Play+. Developed following extensive research among parents, this range of infant toys and books applies Ravensburger know-how and quality to deliver engaging play experiences for the youngest of children – true to the brand name in offering plentiful developmental benefits through playful discoveries. Items in the range include activity toys, interactive toys, activity books and more with a range of price points.
From BRIO, a fitting addition to the Trains of the World series is the London Underground train. Including a tunnel and sign with iconic underground logo to set the scene, this battery-powered train featuring lights and sounds is complete with wagons and two figures. And this year things are set to turn prehistoric in BRIO World with the launch of a Dinosaurs-themed range. The range includes playsets and accessories such as the fun smoking volcano with safe-to-touch steam.
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