Ravensburger is launching a raft of events across the UK and Ireland in order to recruit and engage players and support new set launches in stores.
With Set 7: Archazia’s Island landing on shelf across mass retail this week, The Easter Pack Rush events are to provide more opportunities to play locally and encourage players to support their community Hobby Store.
An ideal way to draw in new players, Pack Rush is Disney Lorcana’s fastest format yet and is the easiest way to play the game. Hobby Stores across the UK can sign up to take part in the initiative, drawing players into the stores to experience this fun and simple game play format.
With the regular Hobby Store Set Championships due to launch in May, the company recently arranged a live stream filming event with four of the UK’s biggest and most influential Disney Lorcana content creators at Firestorm Games in Cardiff, to showcase the Set 7 range. With fans turning up on the day to meet the influencers, the event was designed to promote the new set but also celebrate and support local hobby stores.
Ben Lovell, category and sales manager at Ravensburger, said: “Working closely with our network of independent retailers gives us a first-hand opportunity to experience how players, influencers and stores interact with Disney Lorcana at a local level. It is vital that we look at ways of engaging with families, Disney fans and the player community to grow and develop the brand and regard each partnership initiative as a learning tool to put towards bigger, better and more impactful events.”
To take part in the Easter Pack Rush event contact: disney.lorcana.uk@ravensburger.com
