Ravensburger will showcase more than 200 new products across the breadth of its portfolio as well as detailed extensive marketing plans and PR support for 2022.Â
STAND N13
New additions to the award-winning GraviTrax interactive track system continue to provide a multitude of ways to challenge GraviTraxers, enhance construction and STEM learning skills. Launching in A/W, GraviTrax C (working name) will introduce coding to construction, connecting electronic elements to the tracks.
The adult puzzle portfolio rockets forward, with the company maintaining the number one spot (October YTD – £ Value). New launches commissioned by the UK-based product development team include a debut piece by Yorkshire-based artist Sven Shaw: 1,000-piece Around the UK and Ireland, showcasing famous buildings and sites of interest from 5,000 years of history. Other introductions include Happy Days No.5 Royal Residences, which is a nod to the Queen who will be celebrating her Platinum Jubilee this year, and special commissions from Steve Cummins with A Fisherman’s Life. January will also see a strong focus on the #positivelypuzzling campaign in time for national puzzle month in the UK.
Strong momentum in the games category continues, with Ravensburger set to continue growth with a solid portfolio across licensed, children’s, family and immersive games coming through throughout the year with extensive marketing campaigns planned for Immersive games.
2022 will see the relaunch of the Memory games with refreshed designs of the bestsellers. ThinkFun Gravity Maze remains popular in this category and will be supported with marketing campaigns. Zingo has received a packaging refresh and will have high-profile marketing support. Extensive marketing campaigns are planned across titles including Bugs in the Kitchen and Labyrinth.Â
Leading the way in children’s licensed 2D puzzles with 68% of the market share (October YTD – £ Value), a raft of new puzzles joins the children’s jigsaw puzzle portfolio, many of which were commissioned by the company’s UK-based product development team. There is an extensive range of 2D puzzles with numerous leading licenses and a host of generic puzzles.
Ravensburger’s 3D puzzle range expands further and benefits from new additions during 2022 with the likes of a Harry Potter Astronomy Tower, an impressive Dodge Challenger, as well as some striking licensed 3D puzzles.
A range of Painting by Number products under the name CreArt have been recently launched, with Paint by Numbers for children aged seven-plus featuring traditional and modern designs, supported by PR and marketing activity, including a TV advertising campaign. New launch CreArt Adult offers a mix of 11 colourful designs in pop art and gift card styles. A/W will see further additions to the range, including landscape designs.
Brio raises the bar in 2022 for wooden railways with an adorable and impressive My First Light Up Rainbow Set – an early age sequencing toy, using colours and simple sequencing to understand cause and effect. Brio Smart Tech Sound innovation delivers exciting new products for 2022 including an Adventure Set and, in time for Halloween, a spooky station addition. Finally, in time for the festivities, a new Christmas Steaming Train set will launch in A/W.
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www.ravensburger.co.uk
