Rainbow Designs brings classic characters old and new to Toy Fair – with the introduction of Bing and Mr Men Little Miss – plus favourites including Paddington and Harry Potter
Bing, Paddington, Harry Potter Wizarding World, Mr Men, Peter Rabbit and Disney’s Winnie the Pooh are just some of Rainbow Designs’ best-selling and new licensed character ranges of inspiring toys that will be on display at Toy Fair.
Joining the ever-popular Paddington, in Rainbow’s preschool toy portfolio for 2025, is an exciting new master toy licence; the multi-award winning preschool property, Bing. Adapted especially for television, from the original books by Ted Dewan, Bing celebrates the joyful, messy reality of preschool life and finds the big stories in the little moments. The Bing range from Rainbow will be available from Q3 and will focus on Bing and his friends Flop and Sula in both plush and playset formats. A new My First Bing and Giant Bing soft toy will also be available later this year.
“The love for the nation’s favourite bear, Paddington, continues to go from strength to strength following the release of Paddington in Peru, which will be available for streaming in Q1”
The love for the nation’s favourite bear, Paddington, continues to go from strength to strength following the release of Paddington in Peru, which will be available for streaming in Q1, and in line with this, Rainbow’s new Paddington Movie range, featuring a Paddington Soft Toy and Talking Soft Toy as well as a Giant Paddington, has been highly sought after. The Adventures of Paddington Toy range also continues to be a firm favourite among preschoolers, and includes the award-winning Tea Set, the Paddington Talking Soft Toy as well as the Campervan, Bus and Bike and Side Car play Sets. There will also be new mini playsets joining the range this year including Paddington’s Football Fun and Paddington and Lucky’s Rainy Day. In addition, Rainbow’s best-selling Classic Paddington collection offers a Paddington for every age of Paddington fan, with the youngest of enthusiasts looked after by the super-cute Paddington for Baby range, which will see a fresh new look unveiled this year.
It’s also a very colourful welcome to another exciting new licence that is joining the Rainbow family this summer; the Mr Men Little Miss range. For over 50 years, this British-born brand of characters, each with their own unique personalities, has been loved by families and across generations. Rainbow’s new range will include the iconic characters Mr Tickle, Mr Happy, Mr Bump and Mr Strong, alongside Little Miss Hug, Sunshine, Princess and Chatterbox, in an adorable range of large cuddly cushions, collectible plush toys and plush keychains.
The enchanting Wizarding World collection of adorable nursery toys and gifts featuring the world’s most famous young wizard, Harry Potter; Hedwig, Harry’s pet Snowy Owl; and the much-loved free elf, Dobby, is proving incredibly popular. The range includes My First Soft Toys, Rattles, Comforters and Activity Toys, as well as comfort blankets for the Hogwarts Houses: Gryffindor, Slytherin, Hufflepuff and Ravenclaw. There will also be new exciting additions swooping in this year including the Hogwarts Express Soft Book and a Harry Potter Activity Cube.
Retailers, make sure you don’t miss all of these licensed character ranges, alongside the ever-popular Peter Rabbit, Disney’s Winnie the Pooh and Lion King, Guess How Much I Love You, and The Very Hungry Caterpillar.
01329 227300 l sales@rainbowdesigns.co.uk l www.rainbowdesigns.co.uk
