Posh Paws has inked a multi-property deal that will see it bringing a raft of Warner Bros product so market this year and beyond.
The deal, signed with Warner Bros Discovery Global Consumer Products takes in the entire catalogue of DC, Wizarding World, Looney Tunes, Friends and more.
Among the first products to hit the market in the UK licensing deal will be Batwheels plush, based on the current hit animated preschool series. Landing in summer, the company said it would launch with “the show’s key characters “Bam the Batmobile, Robin’s Redbird and Batman himself, in 7” and 10” plush sizes with high-quality detailing to ensure the characters key features accentuated in the design, so that kids will love playing with and cuddling them”.
“We are absolutely delighted to partner with such a prestigious and global power-house like Warner Bros. Discovery Global Consumer Products across their entire portfolio of the biggest and most popular brands”
Posh Paws group brand and marketing director Lauren Shipman
There will also be DC characters lead by Superman, with a Harry Potter range under the Wizarding World banner. On the Friends side, Posh Paws said it was “developing a gifting range that will incorporate the show’s most memorable, sentimental, and comical quotes/phrases that fans know and love, with plush characters that relate to them”. A Looney Tunes range is also being developed.
Posh Paws group brand and marketing director Lauren Shipman said: “We are absolutely delighted to partner with such a prestigious and global power-house like Warner Bros. Discovery Global Consumer Products across their entire portfolio of the biggest and most popular brands. As a market leader in developing and producing licensed plush toys and gifts that are perfect for all ages, we are excited to be launching with our new preschool Batwheels plush toys this summer and to be working on iconic brands like Harry Potter, FRIENDS and many more.”
