The Pokémon Company International is ‘taking over’ London department store Harrods’ toy floor this month to celebrate its 25th anniversary.
Pokémon fans can experience a variety of activities in the branded area in the toy department, featuring digital screens and displays themed with 24 first partner Pokémon from all eight Pokémon regions, along with Pikachu.
The month-long pop-up features a wide range of Pokémon product across toys, the Pokémon Trading Card Game (TCG), stationery and accessories.
The pop-up continues the collaboration between Pokémon and Harrods following two previous and hugely popular month-long promotions at the store: in May 2019 for the launch of the live-action movie POKÉMON Detective Pikachu, and in February 2020 for the launch of the video games Pokémon Sword and Pokémon Shield, which became the fastest-selling Nintendo Switch titles ever.
