The award was made by Harper Collins Children’s Books through licensing agent The Point.1888, who licence the Mog brand in the UK.
Kirsty Bradbury, publishing strategy director at HarperCollins said: “Mog has been a part of kids’ lives for decades, and the appeal of this endearing – and enduring – character is greater than ever. We are delighted to be working with Poetic, a leading name in licenced apparel and accessories, to bring Mog to a range that will delight her many young fans.”
This is a highly significant deal for Poetic, which will now bring its strong reputation for high-quality, popular and ethically sourced lifestyle collections together with a classic kids’ publishing brand that has a global reach.
Elliott Matthews, MD of Poetic Brands, said: “Mog’s antics have entertained countless children ever since her first appearance in 1970, making this cat one of the most enduringly successful characters in children’s books. We are absolutely thrilled to be bringing one of the world’s favourite cats to a range that we are sure will be enormously popular.”
Mog the Forgetful Cat was first published in 1970 and has been delighting children all over the world with her mishaps and adventures ever since. The Mog series has sold over four million copies worldwide and has been translated into 21 languages. Judith Kerr is one of the best-known children’s writers and illustrators in the world thanks to both Mog and the classic picture book, The Tiger Who Came to Tea, a perennial bestseller.
Mog has also inspired a play and a television adaptation, as well as a licensing programme that includes toys, games, plush, dress-up and now, of course, apparel and accessories.
