Melbourne’s Progressive PR & Communications becomes the 7th agency to join The Play Group network
Playtime PR — the UK-based specialist PR agency for brands in the toys, games and play sector — is expanding its global alliance of likeminded agencies to cover Australia. Melbourne-based Progressive PR & Communications becomes the seventh agency in The Play Group network, which already offers Playtime’s clients access to specialist agencies in Germany, France, Italy, Spain and the USA.
Agencies within The Play Group can provide clients with deeper localised insights and culturally-sensitive, tailored campaign solutions as well as meaningful input into global communications strategies.
“I really like Progressive’s no-nonsense approach to creating strategic campaigns with measurable outcomes for their clients”
Lesley Singleton, CEO of Playtime PR
Lesley Singleton, CEO of Playtime PR, said: “I really like Progressive’s no-nonsense approach to creating strategic campaigns with measurable outcomes for their clients. They’ve been making waves down under since 1999 and have a solid reputation in the toy sector and beyond into lifestyle, travel, entertainment and the arts. I’m very happy to welcome them to The Play Group and look forward to working with them.”
Progressive PR & Communications has an interesting and healthy range of clients and for over 20 years has worked on PR and social media campaigns for the likes of Peppa Pig, My Little Pony, PJ Masks, Tonka Trucks, Transformers and Monopoly.
Jodie Artis, founder, said: “We’ve built a solid network of key media and social contacts throughout Australia, having worked with an array of lifestyle and kids’ clients.” And of the new collaboration, she added: “We’re excited to join The Play Group and look forward to collaborating with the other agencies.”
