The award-winning agency is now counted among businesses that meet high standards of social and environmental impact
Playtime PR, the award-winning agency, today announces that it is a certified B Corporation (B Corp). Coming in the agency’s 10th anniversary year, the certification furthers Playtime’s commitment to operating its business as a force for good while delivering stand-out communications for its clients.
The B Corp verification process – administered by the nonprofit, B Lab – is rigorous and measures a company’s social and environmental performance. To become a Certified B Corporation, companies undergo a review of the impact of their operations and business model on their team, customers, communities and environment. Businesses must reach a minimum verified score on the B Impact Assessment to ensure they meet the highest standards in social and environmental performance, accountability and transparency.
CEO, Lesley Singleton, told TnP: “At Playtime, we strongly believe that play can be a catalyst for positive change. Our mission, ‘Making lives more playful’, is more than just a slogan. It’s a commitment extending from our work with our clients, to the very fabric of our company culture. It was only a matter of time before we started on the journey to become a Certified B Corp, as our model aligns with the mission of the B Corp movement so well. We’re committed to continuous improvement – the marker of all B Corps – to forge a path toward a more playful, inclusive and sustainable future.”
Playtime is dedicated to ‘playing nice’ when it comes to its social and environmental impact initiatives. Through its partnerships with schools, libraries and charities, the agency ensures that toys and games reach the hands of children and families in communities where resources are scarce. Since 2016, Playtime’s schools’ campaigns have positively impacted the lives of more than 64,000 UK schoolchildren.
In the past two years, Playtime has saved 3.5 tonnes of toys and games from potentially ending up in landfill by ensuring that client surplus stock and ex-demo products are repurposed through charity partners who share its mission to make lives more playful.
Steadfast in their mission to balance profit with purpose, Playtime PR joins a global network of 8,700 B Corps in 101 countries, that is committed to people and planet.
