PlayMonster has appointed industry stalwart Brian Fitzharris as chief commercial officer at the company.
PlayMonster Group LLC said the experienced Fitzharris will be driving growth and success in North America, the UK and international markets, and will “strengthen PlayMonster’s global market position and enhance both client and vendor relationships”. As CCO, the former Mattel staffer will also be overseeing marketing and e-commerce and drive global sales growth at the same time as “optimising revenue and profitability”.
Fitzharris said: “In this dynamic era of play and innovation, the PlayMonster portfolio stands as a cornerstone in the arts & crafts, toys and games categories. I am excited to join such a strong team of knowledgeable, talented and dedicated people. Between the strong items and brands we have in the portfolio and the best-in-class partnerships that the team has established, PlayMonster has the ingredients required to elevate the business to new heights of creativity and market prominence.”
“At PlayMonster, where our relentless commitment to growth and innovation propels us forward, we’re thrilled to have Brian join our team. His proven track record in discerning a brand’s trajectory and navigating that path to success, aligns seamlessly with our vision”
Steve Adolph, PlayMonster CEO
“At PlayMonster, where our relentless commitment to growth and innovation propels us forward, we’re thrilled to have Brian join our team. His proven track record in discerning a brand’s trajectory and navigating that path to success, aligns seamlessly with our vision,” said Steve Adolph, PlayMonster CEO. “I am particularly eager for the injection of his fresh perspective, not just for 2024 but beyond.”
During a 17-year stint at Mattel. Fitzharris oversaw global marketing for brands such as Barbie and Hot Wheels, worked in the company’s international arms in Europe and Asia Pacific and. Most recently, was head of sales looking after Walmart and Sam’s Club.
PlayMonster is gearing up for an ambitious expansion plan and is working on new products and partnerships for the year ahead with the aim of heightening its profile in the US and worldwide too.
