Made for its youngest fans, Playmobil Junior is life’s great adventure – discovering the world for the first time. Because as a toddler, everything is new and exciting. Made in the EU, Playmobil Junior creates limitless ways to play for children’s boundless curiosity
Little discoverers from the age of one can now look forward to even more fun: Playmobil presents its new toddler line for one- to four-year-olds and is simultaneously switching to plant-based materials – Playmobil 1.2.3 is now Playmobil Junior. The diverse play sets are now made of plastics, at least 90% of which can be traced back to plant origins. The sets promote child development through play. Children can let their boundless imaginations run wild with numerous functions such as stacking, puzzling and sorting.
Infinite play options for little adventurers
Be it on the farm, in a castle inspired by Disney’s Cinderella, or having fun in the bathtub with the Aqua sets, Playmobil Junior offers a variety of worlds that can be combined as well as a whole lot of fun for kids on their first big discovery journeys. Other exciting play ideas in cooperation with Disney.
Discovering the world safely with Playmobil Junior
The formative years, particularly those between the ages of one and four, are a period during which every experience is exciting, and a child’s curiosity is infinite. Playmobil Junior was specially developed for this age group and adapted to the needs of little ones: tailored to small hands, not featuring small parts that could be swallowed, and free of plasticisers. For long-lasting play fun, the sets produced in the EU are especially robust and can be cleaned easily and hygienically. The various functions, such as stacking, puzzling and sorting, promote toddler development through play, and support the development of fine motor skills, speech and social skills.
Sustainable play from the outset
At the start of 2024, Playmobil switched the production of all items in its toddler portfolio from fossil-based to plant-based materials. The new Playmobil Junior sets are made of at least 90% plant-based materials, which can be traced back to materials that are left over from food and paper production, in accordance with the mass balance approach. At least 90% recycled cardboard and 100% recycled paper is used for the packaging. This makes Playmobil the world’s first major toy manufacturer to offer a complete product segment comprising of at least 90% plant-based materials.
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