Spielwarenmesse: Hall 12.2 Stand P15
Mattel’s iconic portfolio of brands has an action-packed year ahead. Barbie, the world’s number-one fashion doll, celebrates her 65th anniversary, Hot Wheels continues to drive excitement and innovation plus exciting brand campaigns and innovative toys across Fisher-Price, Thomas & Friends plus exciting partner brands bring unique experiences and excitement.
Since 1959, Barbie has inspired girls to be anything and in 2024 the brand will have a full year of exciting birthday activity to celebrate the icon. Look out for even more purposeful campaigns and product, new category launches and more fun with fashion.
Hot Wheels diecast car is the number-one selling toy in the world and the brand continues to ignite the Challenge Spirit in kids and adults alike. With its brand campaign ‘Challenge Accepted’ plus exciting new category launches including Skate, Hot Wheels will continue to drive engagement with fans of all ages. After an exciting anniversary year Matchbox continues to add newness with new product introductions.
Fisher-Price continues to build on its Smilestones brand campaign helping parents celebrate the little victories and that development happens naturally when fun leads the way. Supported with new product introductions to suit each Smilestone, as well as new category launches.
Thomas & Friends’ exciting brand campaign ‘laying tracks to success’ continues in 2024 driving the purposeful message exploring the benefits of train play on children’s development. New toy launches will bring added excitement, helping kids create their own adventures.
The Mattel dolls portfolio continues to drive success with Polly Pocket celebrating her 35th anniversary with new themed compacts. Monster High success continues expanding with new dolls and unboxing fun. The successful introduction of the Mattel Disney Princess range continues with new Frozen dolls and the launch of the WISH range.
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