AI – artificial intelligence – is a current buzzword and Mattel has become the first toy company to use the benefits of the technology in a product.
For this autumn sees it releasing Pictionary Vs AI, which the toy giant proudly claims is “the first-ever board game to integrate AI technology into its classic gameplay”.
The new version will see all player drawing, and, thanks to a QR code and smartphone tech, AI guesses what they’ve drawn.
As the launch announcement stated: “To guess player’s drawings, Pictionary Vs. AI leverages Google’s Quick, Draw! artificial intelligence that’s been trained with millions of user-submitted drawings. Pictionary Vs. AI then pairs this AI data with computer vision to look at and guess the drawings within the given frame, which in this case would be the game’s whiteboard placed in front of a phone.”
“Mattel is excited to introduce Pictionary Vs. AI, bringing technological advancement to create new and exciting challenges to fans who love the classic game”
Sven Gerjets, Executive Vice President and Chief Technology Officer, Mattel
“Mattel is excited to introduce Pictionary Vs. AI, bringing technological advancement to create new and exciting challenges to fans who love the classic game,” said Sven Gerjets, Executive Vice President and Chief Technology Officer, Mattel. “At Mattel, we create innovative products and experiences that inspire, entertain, and develop children through play. There are many play patterns to explore around new tech to enhance engagement with physical toys.”
“Games from across the Mattel portfolio have been bringing families together for more than 50 years – and we’re proud that the decades-long adoration that fans have for our products is matched by the innovation constantly available in our lineup of games,” said Ray Adler, Vice President and Global Head of Games, Mattel. “Pictionary Vs. AI continues to build upon our impressive portfolio by offering a new, modern way that fans can engage with the brand, combined with the hilarious quickdraw gameplay they’ve always loved.”
