PhatMojo, the toys and collectibles specialist, has announced its latest collaboration with Dress to Impress, the popular fashion game. With almost 6 billion visits, the game is recognised as one of the top-rated experiences on Roblox.
Celebrated for its dynamic fashion dress-up gameplay, Dress to Impress has captured the hearts of players and fashion fans worldwide, earning top honours including the Builderman’s Award of Excellence and Best Creative Direction at the Roblox Developers Conference Awards. All this plus alongside cultural and media adulation from TikTok influencers and The New York Times Style Section.
PhatMojo’s new product line of highly detailed Mystery Model small dolls and thoughtfully crafted Fashion Dolls has that Dress to Impress magic and brings the game’s vibrant world to life. The exciting lineup will include DLC codes for exclusive digital items that can be redeemed and used in the game itself.
PhatMojo’s new product line of highly detailed Mystery Model small dolls and thoughtfully crafted Fashion Dolls has that Dress to Impress magic and brings the game’s vibrant world to life
In the game itself, players compete solo or in duos to create stunning, themed outfits to win virtual runway shows. With its focus on encouraging self-expression through applying wardrobes of pop culture-inspired designs, the game has become a favourite for fashion lovers of all ages.
Each product in the PhatMojo collection introduces the unique style of the Dress to Impress universe, offering new ways to engage with the game both on and off-screen. The Dress to Impress collection includes:
- Mystery Models: A dazzling, blind, star capsule assortment of surprise collectible small dolls with interchangeable, themed outfits. In addition to the doll, outfit, and accessories, each set includes a collector card, a shimmering display capsule, and exclusive digital items.
- Fashion Dolls: A chic lineup of 11.5” fashion dolls, each showcasing the game’s iconic themes. Complete with bespoke, premium cut-and-sew clothing and accessories, plus exclusive digital items.
- Lana Deluxe Fashion Doll Set: Meet the mysterious Lana, accompanied by her signature nail salon setup, iconic accessories, and exclusive digital items.
- 3-in-1 Fashion Doll Playset: Craft hundreds of glamorous looks with a stunning fashion doll, three exquisite outfit sets, and coordinating accessories. Take the fashion frenzy on the go with the elegant, game-inspired closet carrying case. Includes exclusive digital items.
- Runway Ready Deluxe Playset: Step into the spotlight with this deluxe transforming playset, featuring a dual closet and extendable runway illuminated by LED glam lights for a show-stopping runway experience. Includes exclusive digital items.
The launch of PhatMojo’s Dress to Impress collection echoes the game’s 2025 updates, including new seasonal content, exciting collaborations, and exclusive in-game rewards. Fans can look forward to integrating their favourite digital fashion moments into real-world play.
For more information, visit PhatMojo.com and follow on social media @PhatMojo.
