Peppa Pig is set to become the first preschool character to enter the world of immersive live shows after Hasbro signed on the dotted line with innovators The Everywhere Group and its Immersive Everywhere division.
Peppa Pig: Surprise Party will blend “an engaging interactive theatrical storyline, branded food and drink offering, dedicated retail space and exclusive merchandise” and launch next year.
Immersive Everywhere has been behind Great Gatsby, Doctor Who and Peaky Blinders events, the first going global, and there are currently 10 new shows in the pipeline as The Everywhere Group eyes aggressive expansion.
“TEG’s work in the live immersive entertainment space is truly impressive and we are confident they will bring a unique and fun experience to life for Peppa’s littlest fans and their families in her home market, the UK“
Matt Proulx, Vice President of Location Based Entertainment at Hasbro
“We are thrilled and honoured to be partnering with Hasbro to create an immersive experience for one of the world’s best known and most loved brands, Peppa Pig” said Mark Hurry, TEG’s Joint CEO.“By expanding beyond traditional theatre and venturing into diverse locations such as shopping centres and theme parks, we are revolutionising the way brands engage with their audiences and creating truly unforgettable experiences. The success we achieved in 2022 and the projected growth for the upcoming years are a testament to our dedication to delivering unparalleled entertainment.”
Matt Proulx, Vice President of Location Based Entertainment at Hasbro, said: “TEG’s work in the live immersive entertainment space is truly impressive and we are confident they will bring a unique and fun experience to life for Peppa’s littlest fans and their families in her home market, the UK. With the brand’s 20th anniversary in 2024, Peppa Pig: Surprise Party is just one of the many ways we’re opening fan experiences and celebrating the phenomenon that is Peppa Pig.”
