As temperatures fall and Q4 gets under way, the Just Play UK team is turning up the heat with its furReal marketing plans.
Under licence from Hasbro and new to the Just Play UK portfolio this year, the furReal brand stampedes into autumn with two standout lines to capture children’s attention and imagination: Peanut the Playful Monkey and Daisy the Yoga Goat. Both new launches come to market with the support of full circle marketing campaigns, which are now underway, to ensure both key lines are front of mind with UK-based families in the build-up to the holidays.
“We’re heavily investing in the furReal brand this season. Both launches are deserving of a top spot on kids’ wish lists and by giving them such significant support in the final quarter”
Tess Parsons-Broome, UK marketing manager at Just Play UK, said: “We’re heavily investing in the furReal brand this season. Both launches are deserving of a top spot on kids’ wish lists and by giving them such significant support in the final quarter, we’re ensuring that the awareness and demand is there for them to deliver their full potential and drive-up sales.”
A hero toy in the run-up to the holiday season, furReal Peanut the Playful Monkey is so lifelike, with super-soft fur and the ability to walk on her own or whilst her hand is held. She is the focus of a huge awareness drive this quarter, having already taken centre stage in the window of Hamley’s Regent Street store, alongside the equally adorable mid-priced furReal Daisy the Yoga Goat, the tail shaking, tooting toy, inspired by the goat yoga trend, who can flow into real yoga poses!
Just Play is continuing the in-store support with a demonstration tour from mid-October. The instore tour will see Peanut showcased in 30 Smyths Toys stores across the UK working with PowerForce. The objective is to present her many realistic features and sounds to the masses passing through toy stores on busy Saturdays, in the run-up to the gifting period.
The brand’s digital presence will be unmissable, too, with mass influencer activity for both furReal friends. For Peanut, this will include parental activity across all key social platforms, as well as celebrity collaborations, and storyline videos that will show this cute monkey at her best.
