Orchard Toys has signed a deal that will see the first licensed product in its 50 year history coming to stores this autumn.
The deal with Penguin Ventures, the licensing and consumer products arm of Penguin Random House Children’s UK covers The World Of Peter Rabbit and will take in educational games and jigsaws.
The first fruits of the deal will take in six product lines featuring one of Beatrix Potter’s most famous creations, now more than 120 years old
David Sprei, Commercial Director Penguin Ventures said: “Penguin Ventures has long admired the quality, fun and creativity that are synonymous with Orchard Toys products, and we are thrilled that this translates so beautifully in this stunning new range for The World of Peter Rabbit. Orchard Toys have done a wonderful job of evolving the narrative of Beatrix Potter’s original Tale of Peter Rabbit, with its garden setting, and creating a new way for families to engage with the story through imaginative play. We are delighted to be the first licensing partner for Orchard Toys.”
Simon Newbery, Managing Director – Orchard Toys says:“We’ve been consciously seeking a licence partner and Peter Rabbit feels like the perfect fit, it’s a trusted brand with a strong British heritage which aligns beautifully with Orchard Toys. We’ve worked with the Penguin Ventures team to develop an exclusive range of fun and exciting games and jigsaws, that blends these two iconic brands to create a new Peter Rabbit range from Orchard Toys.”
